Agathe Vivès

Coat-hangers with facebook «likes» in C&A Brazil shops

 

C&A Brasil shops use electronic coat-hangers with a facebook connection. A technological innovation which lets people have other opinions when they go shopping.​

 

You didn’t know how to choose between that dress or that tee-shirt ? Facebook can tell you now. If you go to a C&A Brazil shop, you can find coat-hangers with strange blue numbers on the clock... In fact, special hangers show in real time the «Likes» each piece of clothing has received. 

Currently tested at the english brand’s brazilian shops in Sao Paulo, the experience, called « C&A, Fashion Like», uses Facebook to create bridges between fashion and social networks. The idea comes from the brazilian compagny DM9 (DDB).

 

Easy to use...

You just have to be connected on Facebook and see all the clothes posted on C&A’s page. If you like one, press the «Like» button. And so the number on its hanger will increase as soon as you liked it. 

Is that really progress... ? Even if some people see this brand new option a technological innovation, others are afraid it could be the start of a uniform type fashion. But whatever the outcome, C&A have found a creative new way to get people talking about them...

 

Agathe Vivès